Tuesday, June 10, 2014

The disappointed customer---sharing their experience.

"Very disappointed with customer service and sales tactics. After being in the shop for 10 minutes, someone finally asked if we needed help (never even left from behind the desk). When we got help, we told them our price range, after which they showed us a mountain bike 2,000 dollars beyond our range. Test rode a bike in our range, then they brought out a 2nd bike 200 dollars over our range, and told us that cheaper bike would only serve as a commuter bike and would "not perform on the trails" (despite being a Giant frame w/ 29" wheels, disk breaks, etc.). Got the overall feeling that they cared more about a sale than the customer."

Above is an actual review of a bike shop--- 1 STAR, however there were seven  5 STARS along with this review, but I want to focus on this negative one--or a truthful, yet confusing one as I see fit.

YES, I was not there and YES if the staff did not leave the counter how could have the patron been shown a bike? So lets move on.

Money is not the root of all evil, the love of money is......This review is how a customer perceived the shops core was money first, customers second. Although this does still happen, it does exist--we must not be to jumpy as to why they choose a more expensive item, rather than just meeting our dollar requirements.

If the shop did not have the dollar allotted amount bikes, they should have explained we do not carry cheap ones and explain why they carry what they have in inventory. Recommending a more expensive item generates more capabilities than a cheaper one--in this case of the review it could have been that way. But the staff did not take on that challenge which goes back to power of knowledge and the power of communication in business.

WE in the business of any trinket must have the capability and understanding that ALL customers will not be fulfilled, but we must be respectful of them and treat them as people--being honest and straight forward will cut down on wasted time and energy--plus it CAN and will create a more memorable experience.

They may not have bought a bike here--but water bottles, tubes, breaks--- YES in the future.... 

The big purchase may be lost, but small items add up.....Customers are created at different levels.

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