Monday, May 4, 2015

National Bicycle Month


You don't have to have an expensive bike to get out and ride.

You don't have to bike 100 miles in a day.

You don't have to ride in a race.

You don't have to have expensive biking gear.

You don't have to have a full cycling outfit.

ALL you have to do is, get out and ride.

You don't need a reason to ride, just get out and ride.

Bike month is more than a month, it is building on a whole season of riding.

Bike to work week.

Bike to work day.

Bike to school day.

Learning the ropes at a rodeo.

Bicycle safety.

One big hot item is educating motorists about watching out for cyclists.

Educating them on bike lanes; they aren't turn lanes, parking lanes.

The month is a foundation for a season of enjoyment.

You don't have to go fast to enjoy being on a bike, the scenery is the best part.

Soak it all in and enjoy the outdoors.

Look around and love the idea of getting exercise while having fun.

I am happy to say, my latest book was just released this week in paperback form.

http://www.amazon.com/2000-Miles-Wisdom-Jim-Serger/dp/1936800136/ref=sr_1_4?s=books&ie=UTF8&qid=1430737761&sr=1-4&keywords=jim+serger

To end this session, get out and ride. Its just FUN!


Tuesday, March 31, 2015

Bike Shops and APRIL FOOLS DAY!!!!!

Once a year the tricks are on--too much fun, and I am all in.

I glued a small bag of chips shut and filled it with candy for my daughter at school today--I wrote April Fools all over her small snack, shoved in the bag--she will get a kick out of it.

She and her friends will play tricks with teachers, with other students and it is just sheer enjoyment.

When she gets home she will tell my wife and I; I can't find the dogs! The hamster is gone!

 April 1st is a great day for pranks, for fun, for laughs, and for pay backs from last year.

But, when it comes to customer service, when it comes to getting a quality product--please, please go to your local bicycle shop.

We as a society want cheap, sacrificing quality.  So with spring here;April is here to stay, weather is breaking for the better.

So please do not get fooled with a cheap bike--no customer service comes with it.

Don't get suckered in; think about the man in a trench coat with the watches on the inside--cheap, yet instant gratification. Once the watch turns your wrist green, we say, wish I never did that.

So when it comes to a mountain bike, road bike, TT bike--why go cheap??????????

Local bike shops offer more than quality, they offer years of experience. Years of knowledge, so visit one and thank me later.


Sunday, March 8, 2015

Bicycle shops---customer service at it's finest.



So here it is, cycling season is here and in full force.

So as the snow melts away, the potholes are filled in and spring commences. Where do you stand with the bicycle maintenance?

Do you need a yearly tune up?

Do you need a new seat?

Do you need new brakes?

Do you need a new helmet?

Do you need new shoes?

If you are like the millions of cyclists, commutators and weekend warriors. YOU are ready to hit the streets NOW.

But, with any exercise we have to stretch, we have to prepare ourselves...So why is your bike any different? We must give the bike a little love, a little TLC. I know if I jump right into a exercise routine, the next day my legs are sore, my lower back hurts and my hamstrings are tights. I have to stretch.

Your bike is exactly the same--get it prepared before you head out--I know what happens if you don't. Roadside assistance will be required.

So please take your bike up to the shop and have a tune up done. You can thank me later,with all honesty you will thank yourself...Be like the Boy Scouts; be prepared.

April will be here soon, bike shops would love for you to go now, versus waiting in line and scheduling out two, three weeks.

Thanks a bunch--this is light--but start that preparation now.


Sunday, February 8, 2015

Bicycle shop and 55 degrees out.


Yesterday was unbelievable here in central Indiana--the temps were way above normal.
So the question is, did you hit the streets yesterday with these above normal weather conditions?
I must be honest, I did not--work was calling my name. But did you?  

Has it been a while? Did you train inside this winter? Was today the first time you were out and about?

For those down south--not much rain, did you go out?

Hawaii--I understand the answer behind the question--of course you did.

Alaska, I know the answer--but maybe  you hit the snow with a fat tire MTB bike. 

Either way--I did get a insanity workout in -- did you stretch? Look over the equipment before the ride--tighten them up, readjust, 

How do you hamstrings feel, your knees feel, elbows feel?

Did you tight those clip ins? Making sure you can get out--unlike me one time I fell over at a stop sign having not tighten mine up in over a week--Of course it happened with a slew of cars going by.

Did you get your bike tuned up recently--or are you going to wait till last minute? Look at you local bike shop--some are having great deals--one in Winter Park Florida had a deal bring a six pack and get 50% off tune up.

Spring will be here soon, pitchers and catchers report in 11 days for spring training--take the lead now and get prepared for those weeks coming up. 

Be prepared--the Boy Scouts are right!

Saturday, January 17, 2015

Bike Shop book is out--because of superior customer service.

I am a evangelist for superior service--I went to the same barber in Cincinnati for over 20 years

I have go to Best Buy when it is not Black Friday--they just treat me right all year round.

I go to Reds games--because I love the feel, smell and the environment of the ball game.

I do not like camping--first and second time I went; it rained--so I never went back--0 for 2.

Indiana State Fair--I have gone with my family 6 times in one summer; WE have been over 50 times since living in Indiana--I just enjoy all of it--more over my kid loves it and my wife.

Back in May 2012 I walked into a bicycle shop; they gave me a reason to return.

So I went back a few week later; then I kept coming back and back and back--as if the record was set on repeat.

The batting average I was given was so good; I told friends, colleagues, relatives, neighbors....Why because I wanted them to experience the same customer service I was given.

Here it is two years later and my book is out about the superior customer service they gave me, the created a loyal customer--They did it because they made me feel like family, made me feel welcomed and more over made me feel like a part of the tribe.

So I made this short video -- 30 seconds on the power of customer service and my book--2000 Miles on Wisdom--hope you enjoy it.

https://www.youtube.com/watch?v=qMTnTvJHosI



A percentage of my take of the book will be given to 



Monday, December 22, 2014

Bicycle Shop---last minute TRADITIONAL Christmas gift

Where has the traditional gift gone????

Is it still alive and well?????????

I am going to say YES!!!!!!!!!!!!!!!!

They are still out there---yesterday at work, while finishing up a meeting on customer service I asked the employees what the top 10 selling gifts were all time.

Answers as followed--

Iphone
Nintendo
Ugly Christmas sweater
Socks

So I stopped them and I said think bigger, think further back in time..

Atari--one person said, he was my age 44.---Good answer I said. But not in top ten.

Radio flyer wagon, slinky, yo-yo, slinky, chemistry set--were from way back when. games where you had to put in effort and you had to get off the couch....Are those gift telling us something, hint hint. 

But what was striking was no one said a bicycle--

Yet, on a Esquire top gifts of all time a BMX bike made the list---1982 hottest item.

As I look over the list electronic item after item takes the cake--but the bike is very cool to see.

So as we look back and look to the present(no pun, but good timing) may be a bicycle is the gift that keeps on giving all year around--Like Clark Griswolds jelly of the month club.

Three shopping days left---give the gift a bike, a bicycle, cruiser, road bike, cycle cross, TT bike and I know the person whom received it will enjoy that gift 365 days till next holiday season.

I am a evangelist of local bicycle shops--they offer more than bikes. They offer friendship, community involvement and kids and adults alike can ride with them on group events. 

So it is not tooooooooooooooooooooo late to hit them up---give the gift of tradition, your kids will think you are weird, as if they don't already--but they will thank you for giving a gift that no other kid received. 




Saturday, December 13, 2014

Bicycle shops -- the art and craft of putting customers first.



Here we are just 12 days till the big jolly man comes down the chimney..

But I want to talk about the traditional gifts, the gifts that have been placed under the tree for years, centuries even. 

The one gift that seems to test father time is a present of 2 wheels.

I have been raving and ranting on for years about the importance of giving the gift they will use over and over--not until they are bored.

A bicycle is that gift, we are living in  society that is boooooooming in the cycling scene--not just the road bike or cycle cross, but mountain biking is back and in full force.  Commuting  to work is in, riding to the bus stop; loading the bike on the front rack and riding to work is fun and easy --plus it saves on gas.

I thoroughly enjoy my local bicycle shop--above is a simple picture describing the image that takes place--putting customers first.

Here they are around back giving the customer their knowledge, their passion and not afraid or shy of taking care of the customer after the sale has been rang up.

So with Christmas here in a few--stop buy your local bicycle shop.

Visit them and see and feel the zest......