The power of a epic customer experience--goes a long way.

"I never write reviews but just had to make an exception for this one because this shop is an absolute gem for cyclists! The prices are fair and service is impeccable. My bicycle was in top condition after a general service.[staff] is knowledgeable, friendly and he genuinely is there to help you with your bicycle needs. I highly recommend this shop and I'm confident you won't regret it."

The POWER of customer service--above is an actual review of a bike shop. The quote states I NEVER WRITE REVIEWS; now that is effort. Effort on both the staff and the customer in full force. 

The patron saying he does not write reviews was delivered and exceptional service, therefore he became an evangelist for the bike shop, or any other business.....HE/she were so thrilled at the tone of the shop they had to let the world know of what transpired....

I think it is safe to say, they wrote a review and talked among their friends about the experience as well--recommending this expedition to others is the highest complement a business can receive.   Getting awards is nice, and pays homage to effort....But customers taking the time to acknowledge a positive trek; now that is advertising dollars well spent....The POWER of word of mouth....It keeps going and going all the time.