Monday, August 11, 2014

Small business---bike shops connect with people.


What is about small business that attracts so many customers?

What is about small business that customers WILL NOT hit them up upon a purchase?

The community feeling  is the number #1 reason if you ask me on why people shop there.

Why they don't shop there, is the backing of a major advertisement guru....We don't see them on T.V., on a NASCAR sponsorship, People magazine, prime-time news etc......

However upon entering a small business or niche shop we the customer feel the vibrant atmosphere-- thriving; it is a living , breathing thing.

My dentist is a good example--she sponsors local little league teams, sponsors social events for schools and we can even see her advertise in the local community magazine---other than that no other advertising.

Why do I go there????? She is a small business that is connecting,  her to the local community and is boooooming with new customers---I was on a waiting list for over 65 days just to do a routine teeth cleaning. WHY??? Easy, she gives more attention to me, my daughter and my wife....She connects with me, she goes to the same events as I, her kids go to the same school, same community events, we shop at the same store, we have similar interests and the list keeps going.

The same thing is true of my local bicycle shop--they bond with me, share knowledge with me....Eat at the same restaurant as I do, go to local cleaners as I do....They know the lay of the land, for they live here.

My bicycle shop is a small business, but it is so sought after for more than bikes--community rides, charity events, in store product information on evening rides as big as 200+ riders from beginners to the advanced.

I'm all done taking my bike back to the "big box" sporting goods store that i bought it from. This guy knows his stuff, and you can tell the shop has been there for years. It's nice to be able to talk to the guy that's doing your tune ups and repairs, instead of just watching a store employee wheel it back behind closed doors and hoping that it's fixed when you pick it up. Hooray for the small guy!!   Ray Taksar Bicycles---Hartford, CT. Via Google Review. 

This review nails it--it is the 180 difference that I have been talking about when it comes to the cycling world--we are connected with them, we see first hand what transpires---no back swinging doors, no back room jargon, no dollars wasted---we are right there in the thick of it with them, side by side......I love my bike shop and they support me and I them. 

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