Saturday, October 25, 2014

Bicycle Shops---selling more than bikes, they provide a positive service for customers.

"Our knowledgeable and friendly staff help you find the bike you need and keep it in peak condition."
--Blackwater Bike Shop        Lynchburg,VA


What does customer experiences say about your company?

What does a returning customer say about your company?

Here is the key--we can buy a bicycle anywhere--so why are people coming back to this shop?

The answer is soooooooo easy, the shop gave  the customer such a memorial experience they came back again asking for an encore--

Blackwater bike shop is a small little shop, but it reminds me of the local coffee shop, the local pub, the local barber, the local bowling alley(way back when)--people are interacting with staff at all times. People are walking around like true humans; nothing staged, rehearsed, except saying hello.

I have never been to this shop--but what I am is a raving fan of customer service from bicycle shops.

My local shop here in Indiana never stops to amaze me; just last week that had last group ride, then they shifted right into cycling indoors, the fall gear is in, the winter gear is in--the booties are in, they were as ready as Home Depot with their Christmas displays already up--and this is a tiny shop.

Shops all over, east coast to west coast--London to Barcelona are giving customers A+ service.

I just launched my first business book, customer service and true story book last week for pre-sale.

I love the engaging services shops provide, I decided to write a book on it.  

Here is an endorsement by top business author and best seller.

 “This is a great story; not about bicycles, but about putting people first. Jim Serger tells a  true tale about what it means to create a positive and engaging experience for customers. You can learn from his insights.”
Mark Sanborn-Author of The Fred Factor and You Don’t Need a Title to be a Leader
Amazon link--



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