Bicycle shop---miles, groups; but the most important is the friendships formed.

"Did you know that Nebo Ridge Bicycles hosts the country’s largest regularly scheduled weekday shop ride?"

"Oftentimes on a Thursday night, we have well over 250 cyclists (divided into five groups) participating."

 "Did you know that cyclists riding in the shop ride have ridden more than 1.5 million miles since the Tuesday/Thursday rides began in 2005?"

"More important that the number of participants and miles is that this ride has generated--

 (i) thousands of smiles.
 (ii) tons of fun.
 (iii) hundreds of safe and confident road cyclists.
 (iv) hundreds of millions of calories burned.
 (vi) fitness galore.
 (vii) a thousand and one “big fish” stories.
 (viii) hundreds of gallons of beer drunk and pizza eaten.
 (ix) an uncountable number of great friendships forged."

This is the key component to any business--is #6 as stated by this shop--forging friendships.

Any business can do this, all have the capability of delivering more than a customer expects.

A bicycle shop is no different than a beer vendor, barber shop, Cincinnati Reds game, Orlando Magic game, nail salon, airline--they all are delivering a service, but what keeps us coming back over and over is the epic service and experience we have while we are there...

The staff, the knowledge, the bonding, the passion they  share---we the customer come back over and over--yes, we feel welcomed, yes it is inviting but what separates the good from the great is the willingness to put people first and the money second...

I will pay 10, 20% more at a business that delivers every single time, and I can count on them to the job correctly.

There are over 5,000 bicycle shop in the United States--the sport of cycling is booooooming.......Growing and growing and we all have a choice to make as to where to shop. Mine is the shop above Nebo Ridge right here in Carmel, Indiana...

I love the staff, the core of people first and money second..It is on display 24/7...I see it and I feel it.

Consider a local bicycle shop for a horn, basket, seat, bell or light.....Build a friendship as I have and the millions of cyclist who have.

Customer service is more than saving money---it is  making patrons feel welcomed and reassured they made the right decision to enter you establishment. Then the we the customer come back again and again and we tell of friends.