Quality of price--counterfeit bikes.....Bike shops have REAL bikes plus a REAL staff.

"Great customer service, nice staff, very helpful. A+!!!"

Above is an actual review of a bike shop----"GREAT", that is the key to any thriving business, but "GREAT CUSTOMER SERVICE", now that awesome....

Bike shops have the knowledge and the passion for business and for the sport of cycling.

Below is an article  about the cost and market trend of FAKE, COUNTERFEIT bikes--for people searching for price over quality.

 http://www.adventure-journal.com/2013/05/counterfeit-bikes-gear-cost-millions-annually-and-are-dangerous/

Bike shops; you get quality equipment over a cheap price. Be very, very careful buying for the sake of saving $$$$.

Visit a bike shop and you get the customer experience and the community atmosphere over saving a few bucks and riding around on a FAKE bike---people will laugh at you more after bike cracks, breaks or falls apart on your 20th mile on a century ride.